Maeleigh Moore:
The Future of Marketing

The Maeleigh Behind the Marketing

As a college student at Virginia Tech who is also a fashion influencer/content creator, I have developed a unique passion for marketing with an eye for style and a strategy for success. With a deep love for fashion, beauty, and the art of influence, I bring brands to life through bold storytelling and trend-driven strategies. From digital campaigns to influencer collaborations, my work bridges the worlds of creativity and data-driven results, all while keeping a pulse on what’s next. Whether it’s crafting standout content or building engaging experiences, I believe in making every detail count—and every story unforgettable. I invite you to take a look at my work below that reflects my commitment to innovative marketing and strategic visions to see how I build engaging, memorable brand moments.

Mock Marketing Decks

These presentations I created showcase the knowledge I've developed through my education at Virginia Tech, my experience as a social media influencer, and independent research and self-guided learning efforts.

Click each cover picture to view the deck

poppi

brand partnerships

Rare Beauty

email marketing

SKIMS

influencer campaign

A Collection of Fashion and Beauty Lookbooks Curated by Me

Click On Each Cover Photo to View the Full Document

Beauty Brand Narratives: Ads That Speak

Beauty Ad Mockups

Pitch Perfect Campaigns

These are two creative campaign ideas I came up with. The graphics are just mockups to visualize my thoughts, but in real-time, a professional designer on the marketing team would make the actual designs used in the campaign. Click on each to view full brief!

Influence in Action

Bringing my style to social media

From the words of my talent manager:

"Mae is your college fashion bestie! As a senior at Virginia Tech, she balances her studies with her passion for fashion, bringing a fresh, campus-chic perspective to her content. Her vibrant style and relatable college life insights create a unique blend of trendsetting advice and everyday charm. She's most commonly known for her outfit generator content, which initially hooked her viewers. However, her daily dose of youthful elegance and sneak peeks into the life of a fashion-forward student keeps audiences coming back for more."

-Shine Talent Group

Link to My TikTok

My Digital Runway

I believe that fashion is a form of personal expression, and I strive to make it authentic and exciting for my audience through my social media accounts. I like to share outfit ideas, style tips, and trends that resonate with my followers in creative content. Over the years, I have had the pleasure of watching my content inspire others to experiment with their own style and embrace fashion as a hobby and confidence booster.

Fashion is more than what we wear—it's how we connect, inspire, and influence.

Text Appeal - SMS Marketing Mockups

Bridge the GAP between Summer and Fall with our favorite transitional pieces. GAP is here to help build that dream capsule wardrobe...on a budget! Look no further, your style solution is right here: https://www.gap.com/browse/women/new-arrivals

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SUMMER FRIDAYS: Kiss and Tell - Let your lips do the talking with our NEW, LIMITED EDITION Hot Cocoa Lip Butter Balm ☕️ This 100% vegan lip balm conditions and soothes dry lips with a touch of warm chocolate color.

SHOP THE DROP: https://summerfridays.com/products/lip-butter-balm-hot-cocoa

LEVI’S: Pure Jean-ius. From top to bottom, we have the right denim for you. And, it gets better. We’re offering 20% off for the next 24 hours ONLY! It's time to shop til you drop.

SHOP NOW >> https://www.levi.com/US/en_US/clothing/women/c/levi_clothing_women

FALL for Anthropologie - Because cozy never goes out of style. Shop our top-rated sweaters to wrap yourself in warmth this Fall 🍂 Need a seasonal refresh? We’re here for you:

https://www.anthropologie.com/clothes-top-rated?attributionProductType=Sweaters

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Marketing Where it Counts

In my Intro to Digital Marketing class at Virginia Tech, I placed first in our digital marketing simulation. My top ranking can be seen below:

Marketing Where it Counts - Skills I Learned

Over several weeks in the digital marketing simulation, I took on the role of an intern at Buhi Supply, Co., through which I learned and leveraged the following skills to effectively market and sell their backpacks to various consumer groups:

Writing copy for display and pop-up ads
Analyzing KPIs
Researching and picking keywords to bid for in PPC ads
Bidding for those keywords in PPC ads
Analyze analytics to adjust future campaigns

Using SEO strategies to optimize ad placement in search results
Building landing pages
Audience segmentation
Remarketing techniques
Managed and allocated marketing budget for weekly ad spend

Classrooms to Campaigns

Where academic insights meet real-world scenarios. This section showcases case studies and creative projects based on real-life companies and scenarios. From the analytical side to social media strategy, here's a small glimpse into the education I'm getting to develop my ability to come up with practical, strategic marketing solutions.